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Bröllopstorget

Weddings & marriage · Sweden

Bröllopstorget.se Audience

The typical visitor is getting married this year. She has planned her wedding a year in advance and plans to add between 50 000 and 100 000 kr on his wedding (including everything ). She buys her wedding dress in a store. On the wedding they serve catered food in a rented room and after the wedding,... Read more

Interests

Wedding

25-44
Age
11%
Males
89%
Females

LENGTH OF THE WEDDING PLANNING

Many years
14%
One year
49%
6 months
22%
Less than 6 months
8%
Not at all
7%
Source: Own Survey

WEDDING BUDGET

< 50 000 kr
33%
50 000 - 100 000 kr
38%
100 000 - 200 000 kr
18%
> 200 000 kr
2%
No budget
8%
Source: Own Survey

TYPE OF FOOD DURING THE WEDDING

By catering to the rented premises
40%
Restaurant food cooked in the party room
30%
Home cooked food
21%
No food
9%
Source: Own Survey

DESTINATIONS FOR HONEYMOON

Luxury travel abroad
28%
Exotic journey
14%
Charter travel
20%
Luxurious / easier travel within Sweden
12%
No travel
26%
Source: Own Survey

PLACE OF PURCHASE FOR WEDDING DRESS

In store
50%
Online in Sweden
8%
Orders abroad
18%
Second- hand
9%
No wedding dress
15%
Source: Own Survey

REASON FOR VISIT

Find good suppliers for wedding
11%
Talk to others in the same situation
7%
Get access to tools and templates
29%
Read about wedding & inspiration
46%
No purpose for visit
7%
Source: Own Survey

Geography

Stockholm
19%
Gothenburg
16%
Malmö
14%
North Sweden
12%
Other
38%
Source: Kantar TNS

Age

15 - 24
10%
25 - 34
38%
35 - 44
27%
45 - 54
12%
55+
13%
Source: Audience project

Utbildning

Grundskola
6%
Gymnasieutbildning
26%
Yrkesutbildning
8%
Högskola eller universitet upp till 3 år
17%
Högskola eller universitet mer än 3 år
43%
Source: Audience project

Sysselsättning

Arbetar
72%
Arbetslös
3%
Pensionär
8%
Hemmavarande
3%
Studerande
12%
Annat
2%
Source: Audience project

Inkomst/år

Mindre än 199 999 kr
11%
200 000 - 399 999 kr
31%
400 000 - 749 999 kr
29%
750 000 - 999 999 kr
27%
Över 1000 000 kr
2%
Source: Audience project
  • Bröllopstorget.se Audience
    • LENGTH OF THE WEDDING PLANNING
    • WEDDING BUDGET
    • TYPE OF FOOD DURING THE WEDDING
    • DESTINATIONS FOR HONEYMOON
    • PLACE OF PURCHASE FOR WEDDING DRESS
    • REASON FOR VISIT
    • Geography
    • Age
    • Utbildning
    • Sysselsättning
    • Inkomst/år
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